Sell Your Rolex Day-Date Watch in London — Presidential Buyers.

Known as the President’s watch, the Day-Date is available exclusively in gold and platinum. Your Rolex Day-Date is more than just a watch. You deserve a seamless and rewarding experience. That’s where we come in. Get a free Rolex quote within minutes to know the true value of your Rolex Day-Date watch in London.
If you have decided to sell your Rolex Day-Date watch, contact us for an immediate quote. Our Rolex expert team can provide a free appraisal and transactions within the hour. Our expert valuers have years of experience assessing these iconic watches, ensuring you receive a fair and accurate price. Simply call us or fill out our online form today.
Feature | Specification | Value Impact | |
|---|---|---|---|
Case | 36mm, solid 18 ct yellow gold Oyster case | Sought-after for its luxurious appeal and timeless 36mm size, iconic among Rolex enthusiasts. | |
Bezel | Fluted, 18 ct yellow gold | Symbolizes prestige and instantly recognizable Rolex identity. | |
Movement | Calibre 3255, perpetual, self-winding | Delivers exceptional precision, reliability, and a 70-hour power reserve, prized by collectors. | |
Functions | Day and date display, centre hour, minute, second hands | Unique for spelling out the day in full, adding both practicality and exclusivity. | |
Dial | Champagne (sunburst finish) with gold markers | Elegant champagne dial offers classic appeal and high visibility; a favorite among luxury buyers. | |
Bracelet | President, semi-circular three-piece links in 18 ct gold | Renowned for comfort and a prestigious appearance, exclusive to the Day-Date line. | |
Water Resistance | Waterproof to 100 meters (330 feet) | Suitable for active or formal wear, adding confidence and versatility for the owner. |
The Trusted Way to Sell Your Rolex
When considering selling your Rolex, it’s essential to work with a trusted specialist. We combine deep market knowledge with a commitment to transparency, ensuring you receive a competitive and accurate offer for your luxury timepiece.
- Secure Day-Date Transactions
- Best Market Offers
- Day-Date Expert Appraisals
- Instant Day-Date Payment
- Sell In-Store or Online
- Transparent Day-Date Valuations
- 25 Years of Experience
- Trusted Day-Date Buyer
- Free Day-Date Insured Shipping
At Sell Rolex watch, we specialise in providing a stress-free platform for selling your Rolex Day-Date watch. Not only do we have an online service but we also have a shop front located in the heart of London for that added security.
It can be frustrating and time-consuming to sell your Rolex watch, but rest assured, our expert valuers will help you throughout our easy process. Contact us on our 24-hour helpline at 020 3336 0300 or fill out the Rolex quote online form
All Day-Date References:
We purchase every Rolex Day-Date variation from vintage President models and classic 36mm references to the latest 40mm editions.
Any Condition Considered:
Whether your Day-Date is pristine, pre-owned or requires servicing, our specialists provide honest valuations for watches in any state.
Complete Sets & Provenance:
Day-Dates supplied with their original box, paperwork and detailed service history can attract higher offers—authenticity and full provenance are always valued.
In-Store Day-Date Assessment:
Visit our showroom with your Rolex Day-Date for an immediate, expert valuation and a personal discussion about your watch’s features, metal and distinctive dial.
Online Day-Date Estimate:
Complete our online form and upload photos of your Day-Date to receive a complimentary, tailored estimate based on its reference, condition and year.
Secure Day-Date Evaluation:
Whether brought in person or sent securely by post, your Day-Date will undergo a detailed authenticity check and precise appraisal by our Rolex specialists.
Free & Fully Insured DHL Shipping:
Your Rolex Day-Date is covered by full insurance from the moment it leaves your possession, with all postage costs covered by us using secure DHL services to ensure safe delivery.
Specialist Day-Date Packaging:
We provide secure and insured packaging tailored to protect valuable Rolex Day-Date watches during transit.
Tracked & Secure Delivery:
Track your Day-Date shipment in real time, providing you with full transparency and peace of mind until it reaches our expert valuation team safely.
Our Simple & Secure 4-Step Process




1. Get Your Expert Valuation
Provide us with the details of your Rolex Day-Date via our straightforward form. Our specialists will instant offer you a no-obligation valuation for your Rolex watch.

2. Ship Securely with Free DHL
We’ll send you a complimentary, fully insured DHL postage pack. Simply use it to send your watch securely to our London centre, with no cost to you.

3. Final Safe & Secure Inspection
Our London-based experts will carefully examine your watch to authenticate its genuineness and assess its condition, ensuring you receive a fair, final offer.

4. Receive Your Instant Payment
Once you accept our final offer, we’ll transfer your payment securely on the same day via a bank transfer.
All Rolex Day-Date Watch Models Welcome
Model Ref. | Year | Key Features |
|---|---|---|
6510 / 6511 | 1956 | First Day-Date models. 36mm gold case, domed (6510) or fluted (6511) bezel, distinctive day and date display. Introduction of the "President" bracelet. Available in precious metals only. |
6611 | 1957–1959 | Improved movement (Calibre 1055), "Superlative Chronometer Officially Certified" inscription on dial, pie-pan style dial and continued use of the President bracelet. |
1802 / 1803 / 1804 / 1806 / 1807 | 1959–late 1970s | Calibre 1555 and later 1556 movements. Fluted (1803), smooth (1802), or diamond bezel (1804). 36mm case, day wheel in multiple languages, wider dial choices, various gold types and iconic "pie-pan" dial. 1806 (Florentine finish) and 1807 (Bark finish) were rare textured versions. |
18038 / 18039 | 1988–2000 | "Quickset" date feature (Calibre 3055). Modern flat dial. Sapphire crystal. Yellow (18038) or white gold (18039). |
118238 / 118239 / 118235 | 2000–2019 | Improved President bracelet with solid links, concealed clasp, Calibre 3155, yellow (118238), white (118239) and Everose gold (118235). Security improvements (Rolex-engraved rehaut on later models). |
218238 / 218239 | 2008–2015 | Day-Date II: 41mm case, bulkier design, Calibre 3156, new dial options, still in precious metals. |
228238 / 228239 / 228235 / 228206 | 2015–present | Day-Date 40: 40mm case, thinner profile, Calibre 3255. Yellow gold (228238), white gold (228239), Everose gold (228235), platinum (228206). |
128238 / 128239 / 128235 / 128236 | 2019–present | Continuation of Day-Date 36 with latest updates: enhanced movement (Calibre 3255), new dial & bracelet options, security and comfort improvements. |
How do I sell my Rolex Day-Date Watch?
Like many other Rolex watches, the Rolex Day-Date watch will generally hold its value. However, due to the recent pandemic there have been some interesting developments. Gold prices have seen quite the increase recently as a result meaning gold Rolex watches have also increased in value somewhat. The Rolex Day-Date watch collection is known for its craftsmanship in gold watches and are considered some of the greatest gold watches produced. These watches will always be worth at the very least their weight in gold which is why they can definitely be subject to an increase in value.
The Rolex Day-Date was introduced in the 1950’s and was the first watch to display both the day and the date hence its name. The Rolex Day-Date was eventually dubbed the Rolex President having been worn by accomplished individuals such as Winston Churchill and Dwight Eisenhower among others. Rolex hoped the watch would encompass success and accomplishment as oppose to just wealth and status. Famous images of Dwight Eisenhower on the day of his inauguration show him wearing the Rolex Day-Date watch. From then on it continued to rise in popularity with the help of efficient ad campaigns using slogans such as ‘Men who guide the destinies of the world wear Rolex watches among other strategies.
Are you looking to sell your Rolex Day-Date? Contact us today to make instant cash. We will make sure you get the best price for your Rolex Day-Date watch. We will provide an instant quote for your Rolex Day-Date with a first-class service and payment made immediately contact us.
Sell Rolex watch pride ourselves in providing a fair and competitive valuation of any Rolex watches that customers want to sell us.
Where can I sell my Day-Date Rolex Watch for cash in London?
Here at Sell Rolex Watch, located conveniently in Central London at 35 Blandford Street, W1U 7HA, we specialize in buying pre-owned Rolex watches, including Day-Date. With over 25 years of experience in the luxury watch market, our team of experts can offer you a fast, secure and transparent transaction.
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FAQs on Selling Rolex Day-Date Watch
Does Rolex Day-Date Watch hold value?
The Rolex Day-Date is a classic watch, and as discussed in our article on whether Rolex watches go up in value, it generally holds its value very well. The full 18ct gold design means it will always have intrinsic worth, beyond the brand and mechanics. Its historical significance further contributes to its value, making this model, on average, one of the most prized within the Rolex collection. If you’re looking to sell your Day-Date today in London, we can provide a precise valuation.
Is sell my Rolex Day-Date watch online safe?
We understand your concern. At Sell Rolex Watch, we prioritize security. We offer a secure online Rolex quote and the option to visit our central London shop for an in-person transaction. Our shipping process is also designed for safety and peace of mind if you choose to sell remotely.
How long does the Sell my Rolex Day-Date watch process take?
Our streamlined selling process allows for quick and convenient transactions. Once we receive your Rolex (you can find details on how to send it on our shipping page ) and verify its details, we can often complete the sale within the hour. To start, simply request a quote.
Are there any hidden fees when sell my Rolex Day-Date watch to you?
There are absolutely no hidden fees. The free quote we provide for your Rolex Day-Date is the amount you will receive. Our terms and conditions are transparent.
What if I don't live near London?
No problem! Our online form allows you to get a free quote easily. You can complete the sale securely from anywhere in the world using our fully insured shipping process. If you have any questions, please contact us.
What details do I need to provide about my Rolex Day-Date?
We recommend including your watch’s model number, age, condition, any service history, and whether you have its original box and papers. This helps us give you the most accurate valuation.
How do I arrange to speak with your team about my watch?
You can call us directly, start a WhatsApp chat, or fill out our online enquiry form. If you’d prefer a face-to-face discussion, you’re welcome to request an appointment at our London centre.
What happens after I send my Rolex Day-Date to you?
Once your watch arrives, we’ll confirm receipt and keep you updated throughout our inspection and valuation. After you accept your offer, we’ll arrange immediate payment, and if you decide not to sell, we’ll return your watch free of charge.
Can I get a quote for my Rolex Day-Date before posting it?
Absolutely! Share photos and key details using our online form or WhatsApp, and our specialists will provide a provisional estimate before you decide to ship your watch.
Is payment always made on the same day?
Our aim is to pay you swiftly and securely as soon as you’ve accepted your final offer. Most payments are completed by same-day bank transfer, so you won’t be left waiting.

Sell Rolex Day-Date Safe & Secure: Get a Free Quote Today
Enjoy peace of mind when sell your Rolex Day-Date watch. We offer a safe and secure process with a free, no-obligation quote. Get started today and Sell Rolex with a stress-free experience.
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